ZD Alimentos’ story began in 1976, in Marília, in the interior of São Paulo, with the founding of Bel Produtos Alimentícios Ltda. by Paulo Sérgio Zaparolli Dedemo. The start was marked by the production of sweets that became part of the memory of many Brazilian families, such as peanuts, pé de moleque and sweet popcorn.
With an entrepreneurial vision and a focus on growth, the company expanded its operations over the years, entering new categories and strengthening its market presence. The evolution of the portfolio and production structure consolidated Bel as a reference in the Candies & Snacks segment and paved the way for a new phase of expansion.
In 2009, the company took a strategic step with the acquisition of Hércules, expanding its operations into the dairy segment. In 2015, in line with business expansion and the incorporation of new brands, it adopted the corporate name ZD Alimentos S.A., reflecting a broader, integrated structure prepared for new growth cycles.
In the same evolution movement, the company incorporated Diatt, a pioneer in diet chocolates in Brazil, strengthened Cobertop as a brand focused on the confectionery market and expanded its portfolio with Pop Up, focused on ready-to-eat popcorn. Together with Golden, these brands today make up a diversified portfolio serving different consumer profiles and market channels.
Today, ZD Alimentos brings together the brands Bel, Cobertop, Diatt, Golden, Hércules and Pop Up, maintaining operations guided by quality, innovation, governance and a long-term vision. A 100% Brazilian company that keeps growing without giving up the entrepreneurial essence that originated its story.
At ZDA, quality is daily commitment to people, processes, food safety and continuous improvement at every stage of the operation.
The principles that guide ZDA are present in how we produce, relate and evolve every day.
Offer foods with recognized brands and a commitment to quality, generating value sustainably.
Feed and nurture the pleasure of life with consistency, innovation, and vision for the future.
Respect, simplicity, evolution, entrepreneurship, and innovation guide the way ZDA operates and connects.
ZDA Portfolio
Three operations that strengthen ZDA's production capacity across different categories of the food sector.
Become a customer (B2B)
Bring to your shelves brands consumers already trust. We offer a mix of high-quality products and commercial support focused on your growth.
Export (Global)
With presence in more than 20 countries and 6 brands in the food segment, ZDA combines complete logistics structure and foreign trade expertise to bring its product lines to new markets safely and efficiently.
Contact and support
Find the ideal channel to talk to our team, access support information, consult our Whistleblower channel, clear common doubts or send your message about export and new business.
Follow ZDA on social media
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Work with us
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Submit resumeSocial Responsibility
Founded in 2003, Belajuda emerged with the purpose of turning attitudes into positive impact. Through campaigns and actions led by volunteer employees, the initiative strengthens ZDA's commitment to solidarity, respect and care for the community.
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