ZD Alimentos’ story began in 1976, in Marília, in the interior of São Paulo, with the founding of Bel Produtos Alimentícios Ltda. by Paulo Sérgio Zaparolli Dedemo. The start was marked by the production of sweets that became part of the memory of many Brazilian families, such as peanuts, pé de moleque and sweet popcorn.
With an entrepreneurial vision and a focus on growth, the company expanded its operations over the years, entering new categories and strengthening its market presence. The evolution of the portfolio and production structure consolidated Bel as a reference in the Candies & Snacks segment and paved the way for a new phase of expansion.
In 2009, the company took a strategic step with the acquisition of Hércules, expanding its operations into the dairy segment. In 2015, in line with business expansion and the incorporation of new brands, it adopted the corporate name ZD Alimentos S.A., reflecting a broader, integrated structure prepared for new growth cycles.
In the same evolution movement, the company incorporated Diatt, a pioneer in diet chocolates in Brazil, strengthened Cobertop as a brand focused on the confectionery market and expanded its portfolio with Pop Up!, focused on ready-to-eat popcorn. Together, these brands today make up a diversified portfolio serving different consumer profiles and market channels.
Today, ZD Alimentos brings together the brands Bel, Cobertop, Diferente Diatt, Hércules and Pop Up!, maintaining operations guided by quality, innovation, governance and a long-term vision. A 100% Brazilian company that keeps growing without giving up the entrepreneurial essence that originated its story.
At ZDA, quality is daily commitment to people, processes, food safety and continuous improvement at every stage of the operation.
The principles that guide ZDA are present in how we produce, relate and evolve every day.
Feed and nurture the pleasure of life.
Offer foods from recognized brands, with the commitment to always do the right thing, sustainably, for everyone we relate to.
Respect, simplicity, evolution, entrepreneurship, and innovation guide the way ZDA operates and connects.
ZDA Portfolio
Three operations that strengthen ZDA's production capacity across different categories of the food sector.
Become a customer
Bring recognized brands, quality products and a diversified portfolio to your business, serving different consumer profiles and sales channels.
Export (Global)
With a presence in more than 20 countries, ZDA Alimentos brings the quality, tradition and diversity of its products to consumers in different international markets.
Contact and support
We are always close to you!
At ZDA Alimentos, we value relationships and believe that good connections create great opportunities.
Whether to answer questions, share suggestions, access our Whistleblower channel or explore business opportunities in Brazil and abroad, we have a service channel ready for you.
Choose the right channel and talk to our team. It will be a pleasure to assist you!
Follow ZDA
Register your store and our team will get in touch.
Work with us
Grow with those who turn challenges into opportunities!
At ZD Alimentos, we believe it is people who make the difference and drive our achievements. We value talent, collaboration and the drive to evolve, building together a story of growth, innovation and results.
If you are looking for new challenges and want to develop your career in a company that values commitment and teamwork, your place may be here!
Come join our team
Submit resumeSocial Responsibility
Actions that drive great transformations!
Since 2003, the Belajuda NGO has turned solidarity into actions that make a difference in people's lives. With the involvement of volunteer employees, the initiative promotes campaigns and social projects that bring support, care and hope to communities.
More than a social initiative, Belajuda represents ZD Alimentos' commitment to people and to building a better future, valuing empathy, respect and joint efforts to create positive impacts on society.
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